The GEO Briefing
A monthly briefing on generative engine optimization: what changed across ChatGPT, Gemini, Perplexity, Copilot, Claude, and Grok, and what it means for enterprise visibility.
What each issue covers
- Platform shifts — retrieval, citation behavior, and answer format changes across the six major assistants.
- Benchmark movement — what we observe in category visibility across the programs we run.
- Playbooks — a single concrete technique per issue, with the signal it moves.
- Reading list — the research and primary sources worth your time.
Who it is for
Enterprise marketing, demand generation, and communications leaders who are accountable for how their category is described when a buyer asks an AI assistant instead of a search engine. One email a month, no drip sequences.
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