GEO Glossary
Plain-language definitions of the GEO vocabulary: Generative Engine Optimization, Share of AI Voice, Citation Rate, Knowledge Graph, LLM Recommendation, and AI Readability.
- GEO
- Generative Engine Optimization — the discipline of improving how AI assistants perceive, cite, and recommend a brand.
- Share of AI Voice
- The percentage of category-relevant AI responses in which your brand is mentioned versus competitors.
- Citation Rate
- How often AI models cite your domain as a source when answering category questions.
- Knowledge Graph
- The structured entity and relationship layer that grounds confident AI answers.
- LLM Recommendation
- An AI assistant naming your brand in response to a buyer’s shortlist question.
- AI Readability
- How easily an LLM can parse, summarize, and cite your content correctly.